<aside> 💡 A conscious clothing brand design.
This project aims to brand Animelfare into an appealing brand for people. The brand positioning places Animelfare as a clothing line for animal lovers, as some of their profits go to animal welfare programs.
The style guide was chosen in a way to also please the modern consumer with animal motifs and Illustrations.
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✨ Designing a brand identity for the clothing brand representing the brand's intent for goodwill and closeness towards animal welfare whilst being a sophisticated clothing line. The guidelines will need to effectively communicate these core values through design choices like colors, imagery, and typography, ensuring a cohesive brand experience that resonates with environmentally and ethically conscious consumers. ✨
Before starting ideation on logo designs, colours I looked at some inspiration for the identity we are trying to create.
