Crafting an experiential gratification feature to drive community driven engagement and monetisation.

Introduction

<aside> 📖 Context

In club gifting, immediate gratification for all members is lacking during rapid, consecutive gifting. While leaderboards and PK mechanics drive competition, club progression offers a shared goal, though rewards become uneven at higher levels. Users often dump gifts before leaderboard resets for a strategic advantage, rather than gifting consistently throughout the week as ideal.

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🕵️ My Role

Research, analysis, UX flows, game mechanics, UI design, user-testing.

🪄 The Team

1 designer, 2 product manager, 2 game designer, 2 game artists, 2 engineers.

⏳ Timeline

May 2023 - February 2024

✳️ Impact

Snippet of the experience

Mockup.mp4

Problem Statement

<aside> ⚙ Club gifting lacks instant gratification and excitement, with no shared team objectives. Users tend to dump gifts right before leaderboard resets rather than gifting consistently. How might we give encourage users/ create an opportunity for them to gift continuously throughout the week.

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Breaking down the problem to find opportunity areas

🎉 Instant gratification and excitement lacks in the club

👥 Shared community experience is not present

🔥 A unique reward experience for all users in a club

🏆 Surfacing or fame for gifters or active clubs