Crafting an experiential gratification feature to drive community driven engagement and monetisation.
<aside> 📖 Context
In club gifting, immediate gratification for all members is lacking during rapid, consecutive gifting. While leaderboards and PK mechanics drive competition, club progression offers a shared goal, though rewards become uneven at higher levels. Users often dump gifts before leaderboard resets for a strategic advantage, rather than gifting consistently throughout the week as ideal.
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Research, analysis, UX flows, game mechanics, UI design, user-testing.
1 designer, 2 product manager, 2 game designer, 2 game artists, 2 engineers.
May 2023 - February 2024
The product Ludo star contained the social feature CLUBS - Where users could make their own social club, play Ludo and voice chat, chat + send gifts bought by currency.
The chat interface
